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<p>If you are a small or medium sized business owner looking to run your first ad campaign on Facebook and Instagram, or are looking for ways to improve your existing campaigns, this free guide is for you.</p>
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<p>In this step-by-step tutorial you will learn about:</p>
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<li>Setting up your Facebook Business Manager and ad account to run ads.</li>
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<li>Campaign objectives, audience targeting and ads metrics.</li>
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<li>Best practices to create visually appealing, performing ads.</li>
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<li>Navigating Ads Manager and analyzing metrics.</li>
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<li>Implementing Pixel &amp; CAPI to track conversions on your app or website.</li>
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<li>Scaling your successful ads for exponential growth.</li>
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